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RALPH N. FULLER ___________________________________
Marketing / Communications / Editorial
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Samples:
PO Box 298
978-897-4792
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Background Overview As a newspaper reporter, public relations officer and marketing director, I've covered murder trials and local government, developed television news projects and handled institutional mergers, “de-mergers” and branding and identity programs, directed marketing and advertising campaigns, and written and published award-winning magazines and health letters. As a freelance writer since 2002, I've developed writing projects as diverse as case-study book chapters on research and technology, feature articles for hospital magazines and newsletters, a Boston Globe insert for the Massachusetts Biotechnology Council and brochures, advertising and medical web content for physician groups in Massachusetts and Connecticut. I've written Stow Things, a history of my hometown published by the Stow Historical Society, and – as a long-time diver – I'm the editor and publisher of The Neptune Blog (theneptuneblog.com), a website I recently started to focus on life in the oceans. Detailed Background As Public Affairs Director at Lahey Clinic for 21 years, I created and managed comprehensive marketing communications programs that encompassed strategic planning, advertising, institutional magazines and newsletters, collateral brochures, media relations, community relations, employee communications and tracking and focus group research. I served as creative director and chief writer/editor for the department and established, wrote and edited for 20 years the broadly distributed, highly popular Lahey Clinic Magazine and Lahey Clinic Health Letter, with a focus on health-oriented public education. Before joining Lahey Clinic, I served as Public Relations Director for George Washington University Medical Center in Washington, DC, where I oversaw media relations, publications and other internal and external communi-cations activities of George Washington University School of Medicine and George Washington University Hospital. During this period, I created and executive-produced Health File, a medically-oriented television segment featuring GW staff on the evening news broadcast of Washington’s CBS affiliate, and Health Call, a live, weekly “call-in” medical program on Washington’s public radio station. As Assistant Director of Public Relations at the University of Virginia in Charlottesville, VA, I served as the head of the university news office, where I planned and implemented university-oriented news and feature stories for media in and outside of Virginia. And as a reporter for the Richmond Times-Dispatch in Virginia, I served as chief of the newspaper’s largest bureau, based in Charlottesville. In this role, I covered murder trials, anti-war demonstrations, local government, historical pageants and a wide range of general assignment stories. I wrote features on subjects ranging from the Rolls Royce Owners Club convention to extensive analysis of efforts at city-county merger within the state. I've been recognized for my work with professional awards from the Association of American Medical Colleges (for Health File and Health Call) and the New England Society for Healthcare Communications (for Lahey Clinic Magazine and for feature writing). As a resident of Stow, MA and a member of the Stow Historical Society, I'm the author of a book on Stow history, Stow Things, published by the Historical Society. I've been a diver since 1993 and in 2011 I combined my skills as a science writer and my interest in marine life by establishing The Neptune Blog, a website focused on life in the oceans.
A graduate of Washington and Lee
University in Lexington, VA, I served as a 1st Lieutenant in the U. S.
Army Ordnance Corps in Vietnam in 1967 and 1968.
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