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RALPH N. FULLER ____________________________________
Marketing / Communications / Editorial
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Samples:
PO Box 298
978-897-4792
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Newspaper Inserts One of the factors in marketing communications is that anybody can send a communication to an audience that wants to get it, but the trick is in getting people who aren't interested to read it as well - and be influenced or educated. If the effective- ness of a direct-mail project like a magazine lies in targeting your audience, a newspaper supplement can reach a broad audience of readers. At Lahey Clinic, I did several Boston Globe inserts. One announced Lahey's move in 1980 from its old quarters in Boston to its present main location in Burlington, Mass. Another marked its 10th anniversary in Burlington. This was long before anyone had imagined the internet or even before desk-top design took hold. In other words, I don't have any files of them to put up. More recently, I worked with the Massachusetts Biotechnology Council to write an insert run in the Boston Globe and the Worcester Telegram about biotechnology and its prospects as an investment. The Boston Globe has a program promoting inserts that basically pay for themselves through advertising that the Globe staff sells. The MBC sample included here doesn't indicate the advertising, just the content. Click here to access the Massachusetts Biotechnology Council/Boston Globe insert (Adobe Acrobat Reader required; for free download click here).
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